Client
Woot HootRole in project
Design & VisualisationServices
Toy Design PackagingYear
2025
ABOUT THE PROJECT
Building a Playful, Retail-Ready Toy Brand System
Woot Hoot is a Pune-based B2B toy manufacturer creating simple, safe, and delightfully designed toys for kids.
Tessernaut partnered with Woot Hoot to craft a scalable brand identity, packaging architecture, and product visualization system across multiple sub-brands—including Woot Wheels, Cuddle Cruisers, Cuddle Cubes, Jungle Buddies, and Ring-a-Roos.
Overview
We designed an end-to-end system that balances manufacturing efficiency with premium shelf presence:
- Brand & Sub-Brand Identity: A cohesive master brand with clear sub-brand lockups, a playful yet modern type system, and a color language that differentiates categories without losing family resemblance.
- Packaging & Dielines: Print-ready dielines and 3D pack renders for boxes, stickers, and sleeves, optimized for cost, durability, and assembly. Feature panels standardize specs like age group, materials, light/sound icons, and pieces count for quick buyer scanning.
- Product Visualization: High-quality concept visuals and hero renders for Procurement, Production and sales.
Results
A unified brand architecture that ties diverse toy lines together.
Faster time-to-market with reusable dielines, icon sets, and render pipelines.
Stronger shelf impact through clear hierarchy, bold color blocking, and consistent feature labeling.
A future-proof system ready for seasonal drops, colorways, and new sub-brands without reinventing the core design.
